In 2028, squash will make its Olympic debut in Los Angeles. For a sport with a long global history, it will be a significant moment. New audiences will discover the game, athletes will compete for Olympic medals for the first time, and squash will have an opportunity to command attention on one of the biggest stages in sport.

The question is what the squash community chooses to do with that attention.

This is where Rally28 comes in. Rally28 is a global campaign created to bring the squash community together ahead of LA28 and turn the momentum surrounding the Olympic Games into lasting progress for the sport. Rather than seeing 2028 as the destination, Rally28 sees it as a catalyst for what squash can become next.

What Is Rally28?

Rally28 brings together two important ideas. It is a global community built around the future of squash, a global fund designed to direct resources back into the game.

The initiative is working to unite squash communities across the 185 nations where the game is played while raising funds that can support its development. Those funds are intended to flow back into squash through a structured grant process, supporting areas such as grassroots and junior programs, community outreach, coaches, equipment, Squash For Development Organizations, facility improvements, and other infrastructure projects.

That makes Rally28 about much more than celebrating squash’s arrival at the Olympics, but more about using the visibility of that moment to strengthen the foundations of the game.

What Could This Mean for Squash?

An Olympic debut can introduce millions of people to a sport. But awareness alone does not create access.

For someone inspired by what they see in Los Angeles, there still needs to be somewhere to play. There need to be coaches who can introduce them to the game, programs that welcome them, equipment they can use, and pathways that allow an initial experience of squash to become something more meaningful.

This is why the grassroots ambition behind Rally28 is important.

The movement is focused on supporting junior and community programs, developing coaches and activators, getting equipment into underserved communities, supporting Squash For Development Organizations, and helping improve physical infrastructure. Rally28 also supports activations designed to take squash to new audiences through schools, community outreach, sports festivals, open club days, and other local experiences.

The opportunity is therefore not simply to make squash more visible. It is to make the game more reachable.

If that happens, the legacy of LA28 can be measured differently. It can live in the young person who discovers squash for the first time. It can be seen in a coach who has the resources to introduce the game to a new community, a public facility that gives more people somewhere to play, or a local program that creates a pathway into the sport where one did not previously exist.

That is how an Olympic moment can become a movement.

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Why the Squash Community Matters

Rally28 cannot be separated from the community it is designed to support. Its potential depends on people across squash choosing to participate in what comes next.

That participation can take different forms. People can donate directly to Rally28, with funds directed toward the development of the sport. Players can share their experiences, mentor younger players, compete in Rally28 activities, and advocate for squash in their communities. Clubs and federations can organize Rally28 Days and grassroots initiatives, while supporters can introduce others to the movement, attend local activities, and help more people understand what this moment could mean for the game.

You do not need to be competing for an Olympic place to have a role in squash’s Olympic story.

The opportunity belongs to the wider community too. ⁠Learn more and support Rally28

Why Weusi Stands with Rally28

At Weusi, this is where the conversation becomes particularly important.

We have always believed that sport can move people in more ways than one. It can create confidence and community, connect generations, open networks, broaden perspectives, and introduce people to opportunities that can travel far beyond the boundaries of a court.

Squash has that power. We also recognize that access to the game, and a sense of belonging once someone enters it, have not always been experienced equally.

This is why the future created around LA28 matters to us.

We want to see more pathways into squash and more places where young people can discover the game, play it, and grow through it. We want communities of color to see squash as a sport they can participate in and a community they can help shape. Most importantly, we want the attention surrounding 2028 to create possibilities that continue long after the final Olympic match has been played.

Rally28 creates an opportunity for the squash community to think beyond the celebration of getting to Los Angeles and toward the responsibility of what we build because we got there.

For Weusi, that is a rally worth joining.

The rally is bigger than 2028, and Weusi is in.

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